HUG is born from the most natural gesture: an embrace.
A movement that becomes a shape, transforming into a welcoming and enveloping seat.
A movement that becomes a shape, transforming into a welcoming and enveloping seat.
The structure originates from a continuous line that develops around the body, creating a backrest that supports and guides, rather than just containing.
Wood is the key element: solid yet visually light, it bends naturally following the body’s movement, maintaining balance and harmony.
Wood is the key element: solid yet visually light, it bends naturally following the body’s movement, maintaining balance and harmony.
The textured upholstery enhances the feeling of warmth and softness, evoking human touch. Shape and material work together to offer comfort—first emotional, then ergonomic.
HUG is not just a seat, but a gesture taking shape, inviting users to step in and complete the embrace with their presence.