HUG is born from the most natural gesture: the embrace.
A movement that becomes shape, transforming into a welcoming, enveloping seat.
The structure originates from a continuous line that develops around the body, creating a backrest that supports and accompanies rather than simply containing.
Wood is the defining structural element: solid yet visually light, it bends naturally, following the body’s movement while maintaining balance and harmony.

The textured upholstery enhances the sensation of warmth and softness, evoking human touch. Form and material work together to offer comfort—first emotional, then ergonomic.
HUG is not just a seat, but a gesture given shape, inviting the user to complete the embrace with their presence.